The site was invisible to the crawlers that mattered
A contractor whose site scored well on a generic SEO tool and still could not be found. The crawl found the real cause: every service page rendered its content client-side, so the assistants received an empty document. Fixing the rendering came before writing a single new word.
- Technical SEO audit
- Schema + entity build
- Content restructure
The unglamorous technical layer is where most of the loss is. It is also the part nobody sells, because it does not photograph well.
The service behind this