AI Optimization
When a customer asks an AI assistant who to call, one business gets named. Everyone else gets summarised out of the answer entirely. AI Optimization is the work of being the one that gets named.
In short
Customers now ask AI tools like ChatGPT for recommendations, and if you're not optimized, you don't get mentioned. We make sure your business shows up when it matters.
- Answer-Engine Audits
- Structured Data & Schema
- Citation-Ready Content
- LLM Visibility Tracking
Classic SEO optimises for a page of ten links where being fifth still gets you seen. An AI answer has no page of ten. It returns a short paragraph naming one to three businesses, and if the model has nothing structured to say about you, you are not one of them — no matter how well you rank in the traditional results underneath.
Deliverables, not deliverable-shaped words.
Every one of these is a real artefact you receive, or a change we make to something you own. Keep scrolling — they come one at a time.
5 deliverables
Answer-engine audit
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the same fixed set of real buying questions your customers ask, and record verbatim what comes back — who gets named, what gets said about them, and where you appear or do not. Written up as a document you keep, not a screenshot in a deck.
Entity and schema build-out
Organization, LocalBusiness, Service, Product, FAQ and Person schema implemented and validated, plus the consistency work behind it — one canonical name, address and description used everywhere, so a model resolves you to one entity instead of three half-matching ones.
Citation-ready content
Pages restructured so an answer engine can lift a clean, attributable claim from them: direct answers near the top, specific figures over vague ones, question-shaped headings, and no key fact trapped inside an image or a script-rendered tab.
Crawler and rendering fixes
AI crawlers are stricter than Googlebot and far less forgiving of JavaScript-rendered content. We check what they actually receive, fix what they cannot see, and set robots directives deliberately rather than by accident.
Visibility tracking
The same question set re-run on a set schedule so movement is measured rather than asserted — which questions you started appearing in, which you lost, and which competitor took the slot.
In this order, for a reason.
Baseline
Record what the assistants say about you today, before anything changes. Without this there is nothing to compare to later, and every claim about improvement is unfalsifiable.
Fix the foundation
Schema, entity consistency, crawler access, rendering. Unglamorous, and the reason most sites are invisible to answer engines.
Restructure the content
Rewrite and re-shape the pages that answer real buying questions so they are quotable.
Re-measure
Re-run the question set, report the delta in plain language, and pick the next set of questions to go after.
Who this is for — and who it is not.
A good fit if
- You get real business from people searching for what you do
- You have specific expertise that is currently only in your head
- You want to be in the answer, not just the results underneath it
Probably not yet if
- You need leads this week — this compounds over months, it is not a faucet
- You have no website worth crawling yet (start with Web Development)
Can you guarantee ChatGPT will mention us?
No, and anyone who guarantees it is selling you something. Nobody controls a model's output. What we control is whether there is accurate, structured, crawlable information about you for the model to draw on — which is the difference between having a chance and having none. We measure movement against a recorded baseline and show you the actual answers.
Is this just SEO with a new name?
It overlaps and it is not the same. Both care about crawlability and content quality. AI Optimization additionally cares about entity resolution, structured claims, and being quotable in a two-sentence answer — none of which move traditional rankings much, and all of which decide whether you appear in an AI response.
How long before anything changes?
Technical and schema fixes are picked up in weeks. Being consistently named in answers is a months-long build. We report at a set schedule either way, including the months where a number did not move.
Want to know what AI Optimization would do for you specifically?
The audit answers that before anything is scoped or priced. You get a written list of what we found, what it is costing you, and what we would do about it.