We're SetAIO, a small marketing team in Sheridan, Wyoming working with local and multi-location businesses across the United States. Since 2025 we've built around one shift: people ask an assistant who to call instead of scrolling a page of links. Our job is making sure the answer they get includes you.
The search results page stopped being where the decision happens. A customer asks an assistant who they should call, and gets a short answer naming one to three businesses. There is no fifth spot on that list to grab a piece of the customer with.
For twenty years, being findable meant ranking — landing somewhere in a list of ten links, where even fifth place still got you seen and got the phone to ring. A whole industry got built selling businesses a spot higher on that list.
Most agencies responded to the shift by just renaming what they already sold. We’d rather actually do the work that matches how customers search today: making sure your business is described correctly everywhere it’s mentioned, writing content an AI assistant can quote back to a customer, and making sure the tools that scan the web can find and trust your information.
We measure results against what the assistants are actually saying about your business — not a dashboard of numbers that only ever goes up and never tells you anything real.
The rest still matters, which is why we still do it. SEO still compounds over time. Your Google Business Profile is still your digital storefront — often the first thing a customer sees before they ever visit. A CRM still catches the leads all that marketing earns you, so they don’t fall through the cracks. All of it works together on one idea: the answer a customer gets, not the list they scroll through, is where your next customer finds you now.
Every engagement starts with an audit — one that can honestly come back saying there’s nothing worth doing yet. That’s not a bait-and-switch. It’s the only way our recommendation afterwards actually means something to you.
Your ad accounts, your domain, your website, your CRM data, your Google profile — all in your name, all revocable, all yours to take with you. An agency that holds onto your accounts is holding onto your business.
A report that’s only good news isn’t a report — it’s marketing. If something went the wrong way, it’s in your update the month it happens, with a plain explanation of why.
You talk to the person actually doing the work — not a rep relaying messages back and forth. The honest cost of that: we may reply a little slower than a firm with a big support desk. We think that trade is worth it.
If we can’t explain something without a wall of acronyms, that usually means there’s nothing real underneath it. Everything we send you is written so the person paying the bill can actually read and understand it.
Talking you out of an app you don’t need, or a rebuild that wouldn’t have fixed your actual problem — that’s the same job to us as building the thing you did need. We’re not scoring points on how big the invoice is.
Your website is what your SEO and AI visibility stand on. Your Google profile is what local search runs through. Your CRM is what catches every lead the rest bring in.
Small, on purpose. We won’t publish a headcount that’s just going to change — but the principle stays fixed: the person you talk to is the person doing your work. If a project needs a specialist we don’t have in-house, we’ll tell you that upfront instead of quietly handing it to whoever’s free.
We’re based in Sheridan, Wyoming, but we work with businesses nationwide — this work doesn’t require us to be down the street from you. What matters isn’t our zip code, it’s whether your customers can find you, wherever they’re searching from.
Because it’s the part of marketing almost nobody else is doing properly yet. Customers have already started asking ChatGPT, Gemini and Perplexity who to call before they ever open Google — and most businesses have no idea whether they’re even mentioned. We built SetAIO to close that gap before it becomes the whole game.
Mainly local and multi-location service businesses — the kind where a customer’s next call or booking is decided by who shows up when they ask “who’s the best [service] near me”. If you’re not sure we’re a fit for your industry, ask — we’ll tell you honestly.
Send us your URL. You’ll get a written audit back — what we found, what it’s likely costing you in lost customers, and what we’d do about it. No obligation attached.
