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SetAIO
How we work

The exact process. No black box, no wasted spend.

Most agencies start with the pitch. We start by proving there is a problem worth paying to fix — then work it in the same four steps, on repeat, for as long as you work with us.

Start with the audit
  1. 01

    Audit

    Week 1

    We check your website, your Google Business Profile, and the real questions your customers ask — “best plumber near me”, “is this place open now” — across Google, ChatGPT, Gemini and Perplexity. Then we show you, in plain writing, exactly where a competitor is showing up in front of your next customer and you are not.

  2. 02

    Plan

    Week 2

    A written plan built from what the audit actually found for your business — which fixes matter first, in what order, and what result each one is meant to bring: more calls, more bookings, more people walking through your door. Not a generic package. A plan built around how your customers actually find you.

  3. 03

    Build

    Weeks 3 onward

    Website, Google listing, reviews, the technical work search engines and AI tools check before recommending you — all fixed in the order the plan sets. Early wins add up fast, instead of forty things starting at once and nothing actually helping your phone ring sooner.

  4. 04

    Report

    Ongoing, on a set schedule

    A plain-English update, on a schedule you can count on: what changed, how many more customers it brought, what's next. If something didn't move the needle, we say so — and tell you why, instead of hiding behind a wall of numbers.

Step by step

What actually happens, and what you hold at the end of it.

01

Audit

Week 1

Nothing is pitched at this stage. We pull up your site, your profile and a fixed set of real buying questions in the major assistants, and record what actually comes back — including the competitors named in your place. This is the step that decides whether there is a problem worth paying to fix, and occasionally the honest answer is that there is not.

What we need from you

  • Your website URL
  • Google Business Profile access (view is enough)
  • The three questions you wish you ranked for

What you get back

  • A written audit document, not a slide deck
  • Verbatim transcripts of what ChatGPT, Gemini and Perplexity say about your category today
  • A prioritised list of what is costing you the most right now

02

Plan

Week 2

The plan is built from what the audit found, not from a package sheet. It says which services, in what sequence, and what each one is supposed to change. If a service you asked about is not in the plan, the plan says why not.

What we need from you

  • One call to talk through the audit
  • Your constraints — budget, timeline, capacity

What you get back

  • A scoped, written plan
  • The order of work and why it is in that order
  • A specific result each piece of work is meant to move
  • A price, in USD, against that scope

03

Build

Weeks 3 onward

Technical fixes, schema, content, the site, the CRM — shipped in the sequence the plan set, so early wins compound instead of forty things starting at once and nothing finishing. You see work as it lands rather than in one reveal at the end.

What we need from you

  • Approvals within a reasonable window
  • Access to the accounts being worked on

What you get back

  • Shipped work, in the sequence the plan set
  • A staging environment where relevant, so you see it before it goes live
  • Documentation for anything handed over

04

Report

Ongoing, on a set schedule

The part most agencies get wrong. A report that only contains good news is not a report, it is marketing. If a number went the wrong way, the report says so and says what we are doing about it.

What we need from you

  • Twenty minutes to read it, if you want the detail

What you get back

  • A plain-language update: what changed, what it moved, what is next
  • The underlying data, available if you want it
  • An explicit note on anything that did not move, and why
Questions

About working together.

Yes, and it is not a disguised sales call. You receive the written document whether or not you hire us. We do it this way because it is also how we decide whether we want the work — an audit that finds nothing worth fixing saves both sides a bad engagement.

Roughly one call for the audit review, then approvals as work lands. The heaviest ask is subject-matter input for content — around twenty minutes per piece, because the good version of that content contains detail only you have.

The people doing the work. We stay small on purpose: there is no account executive relaying your question to someone else and relaying an answer back two days later. The trade-off, honestly, is that we are occasionally slower to reply than a firm with a dedicated support desk.

The report is where that surfaces, and it surfaces early rather than at renewal. We change the plan, or we tell you the channel is not right for your business. We would rather lose a line item than have you paying for something that is not paying you back.

Step one costs nothing.

Send us the URL. You get the written audit back either way — that is the whole first step, and it is where every engagement here starts.

Get the auditSee what we do