Three tiers of coverage. Priced to the audit, not a price list.

Because the work that moves your business is different from the work that moves someone else's, and a fixed number set before anyone has looked is a number that assumes the average. The tiers above are what most engagements land near — the audit is what turns that into a scope and a figure that match what you actually need.

Terms depend on the package. Ask directly on the call and you will get a straight answer rather than a sales pitch — and if a minimum term applies to something, it is because that work genuinely takes that long to show a result, not to trap you. The full billing, cancellation and liability terms are in our Terms & Conditions.

Ad spend is yours and goes directly to Google or Meta — we never mark it up or run it through our account. Third-party software licences (CRM seats, scheduling tools) are billed to you at cost. Anything outside the agreed scope is quoted before it starts, never added to an invoice after.

Yes, in both directions. Most clients start narrower than they expect to end up, prove one channel works, and widen from there. Scaling back is equally normal when something has been built and needs less ongoing attention.

Yes — that is what the Custom tier covers. A website build, an app, a CRM setup or a single audit can all be bought on their own without an ongoing retainer.

We will say so. Below a certain point you are paying a management fee to collect noise, and the honest answer is to spend that money on the one thing that will move — usually the Google Business Profile, which you can run yourself once it is set up correctly. We would rather tell you that than take a retainer that cannot work.

Recurring plans are billed monthly in advance and are not refunded for the remainder of a cancelled cycle. Custom projects run on deposits and milestone payments, refunded or invoiced against the value of work actually completed. Full details, including how refunds are calculated, are in our Refund Policy.