PPC Advertising
Paid search is the fastest way to find out whether people want what you sell. It is also the fastest way to spend money finding out nothing, if conversion tracking was never set up properly.
In short
Paid ads get you in front of ready-to-buy customers instantly. We run targeted campaigns that turn ad spend into real leads.
- Campaign Strategy & Setup
- Landing Page Testing
- Conversion Tracking
- Budget & Bid Management
The usual pattern: an account inherited from a previous agency, running broad match on a large budget, optimising toward a "conversion" that fires on every page load. It reports beautifully and produces nothing. Nobody notices for months because the dashboard is green.
Deliverables, not deliverable-shaped words.
Every one of these is a real artefact you receive, or a change we make to something you own. Keep scrolling — they come one at a time.
5 deliverables
Tracking first
Conversion tracking rebuilt and verified before a single new campaign goes live — real events, deduplicated, tied back to the lead in the CRM where possible. Without this everything downstream is guesswork.
Account structure
Campaigns built around intent and margin rather than a keyword dump. Negative keyword lists from day one, because that is where most wasted spend lives.
Landing pages
Ads pointed at pages built to convert that specific search, not at the homepage. Tested, iterated, and measured on booked work rather than form fills.
Ongoing management
Search term review, bid and budget adjustment, creative rotation, and an honest call when a campaign should be switched off.
Reporting to revenue
Cost per qualified lead and cost per booked job, not impressions and CTR. If a channel is not paying, the report says so.
In this order, for a reason.
Audit and instrument
Review the existing account, rebuild tracking, establish what a real conversion is.
Structure and launch
Build the account properly, start deliberately small, prove the mechanics.
Test
Landing pages, creative, audiences — one variable at a time so results mean something.
Scale or stop
Put budget behind what is paying, and say plainly when something is not.
Who this is for — and who it is not.
A good fit if
- You have real demand and need volume sooner than SEO can deliver it
- You have enough margin per job to absorb a cost per lead
- You can handle an increase in enquiries without dropping them
Probably not yet if
- Your budget is small enough that management fees would eat most of it
- You have no way to follow up leads quickly — fix the CRM first
What is the minimum budget?
Enough ad spend for the data to mean something — below a certain point you are paying management fees to collect noise. We will tell you if your budget is better spent elsewhere rather than take it anyway.
Who owns the ad account?
You do. We work inside your Google Ads and Meta accounts with delegated access. Agencies that run clients inside their own account are holding your history hostage.
How soon do we see results?
Traffic immediately, meaningful data in a few weeks, reliable optimisation after that. The first month is largely about learning what a qualified lead costs — spending it well, but learning.
Want to know what PPC Advertising would do for you specifically?
The audit answers that before anything is scoped or priced. You get a written list of what we found, what it is costing you, and what we would do about it.